Why is it called Sex Wax?
In the beginning, Zog asked friend and artist, Hank Pitcher, to design a label for the new surf wax. Not one to shy away from controversy, Hank came up with a visually intriguing logo bearing the name "Sex Wax". Hank liked the name because it sounded phonetically cool. Zog liked it because it was attention-grabbing, absurd, and a great spoof on Madison Avenue's not so subtle attempts to use sex to sell a product.